Past results do not dictate future returns

The Shift

Many working within the financial services industry may understand this concept, to varying degrees, and I have been mulling it over considerably more these days. I should clarify upfront this post is NOT about financial advice, nor my opinions on the ‘state of the markets’ as I leave these to my trusty financial management team.

Instead, this is about shifting. About decision making. Ok, and change.

Every day, we make 35,000 (give, or take) decisions daily (UNC.TV, 2018). These are just the ones we have some level of awareness of or are ‘remotely conscious’ of. Of course, individual perceptions play a HUGE role in the decision-making process and requires making choices through preference rating and choice tasks (Lindberg et al., 1989). Choices have consequences, good and bad.

COVID has changed our world. I, for one, have no desire to go ‘back to normal’, but I can say that I am missing the feeling of normalcy when simple tasks required no thought. The impact on our personal and professional lives is profound. In an instant, the world stopped and shifted to an unfamiliar place and space.

There is no view of normalcy on the horizon, however, I am feeling energized at the prospects of creating the future I want. Trying to shove our current realities into the ‘old normal’ framework, for starters, is not feasible anymore. We are proving this daily.

If you need help navigating when the world feels upside-down and backward, then take the time to make your shift a balanced, prioritized, and reflective one. Either way, your brain is going to be tired, so it might as well be tired with a new sense of what our futures could be.


How Many Daily Decisions Do We Make? | UNC-TV: Science. (2018, February 7). UNC.TV/Science. http://science.unctv.org/content/reportersblog/choices#:%7E:text=It’s%20estimated%20that%20the%20average,are%20both%20good%20and%20bad.


Lindberg, E., Gärling, T., & Montgomery, H. (1989). Differential predictability of preferences and choices. Journal of Behavioral Decision Making, 2(4), 205–219. https://doi.org/10.1002/bdm.3960020402

People (and maybe that includes you) are stressing you out.

So let’s do something about it. I help finance professionals like you solve business problems that involve people. You’ll learn why your clients do what they do, why you react the way you do and how to handle it all with less stress, less risk and more revenue. Yes, that’s how counselling and CE credits can impact you.

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