Better judgment. Better conversations. Better KYC.
You, Me, and the KYC™ is a learning program designed to strengthen professional judgment under pressure, improve KYC conversations, and support defensible suitability rationale across the firm.
Train the judgment behind KYC, KYP, and suitability
You, Me, and the KYC™
When a client is anxious.
When their story doesn’t match the form.
When emotions override logic.
When the “right” answer isn’t obvious.
You, Me, and the KYC™ was built for these moments.
This isn’t about doing more. It’s about deciding better.
Most advisors know the rules.
What’s harder is knowing what to do when real life walks into the room.
When a client is anxious.
When their story doesn’t match the form.
When emotions override logic.
When the “right” answer isn’t obvious.
You, Me, and the KYC™ is a practical, human-centered program designed to help you navigate those moments with clarity and confidence, without turning client meetings into therapy or adding more work to your day.
This program helps you move beyond surface-level KYC and into a deeper, more useful understanding of the person sitting across from you. Not so you can do more—but so you can decide better.
This is for you if you are a…
This isn’t about fixing you. It’s about giving you better tools for the part of the job no one teaches.
What you'll learn
Practical. Professional. Built for real meetings.
See your clients as people first.
This program blends behavioural finance and psychological insight so you can gently navigate emotions, uncertainty, and complex decision drivers, making your interactions more meaningful and effective.
Stronger conversations lead to stronger decisions.
Most KYC conversations focus on checklists and risk profiles. You, Me, and the KYC™ helps you move past surface-level data so that conversations uncover what truly matters in a client’s goals, pressures, and life context.
Know your clients, not just their paperwork.
Most KYC conversations focus on checklists and risk profiles. You, Me, and the KYC™ helps you move past surface-level data so that conversations uncover what truly matters in a client’s goals, pressures, and life context
What changes?
Before
- Client meetings feel heavier than they need to
- You leave some conversations replaying what you missed
- Emotional moments derail clarity
- You rely on instinct when the path isn’t obvious
- Documentation feels harder to justify
- You feel the weight of “getting it right” alone
after
- Conversations feel calmer and more focused
- Clients open up more naturally
- Emotional moments feel manageable, not draining
- Decisions feel steadier and more intentional
- Documentation aligns more easily with reality
- You trust your professional judgment
Not because you have more answers. Because you understand what’s really going on.
This program is for advisors who already know the rules and want steadier, clearer client conversations. It’s for professionals who care deeply about doing right by their clients and know that forms don’t always capture what’s really happening in a person’s life.
What you will do
- Work through realistic client scenarios
- Practice asking and holding meaningful questions
- Learn a repeatable framework you can use immediately
- Build confidence in moments that used to feel heavy
Who it’s for
This focuses on real client moments: uncertainty, emotion, life change, and complexity. You’ll strengthen how you think and engage in those situations so your judgment, recommendations, and documentation line up more naturally.
WHAT IT FOCUSES ON
This program is designed to fit into a real professional life.
Delivered virtually as a structured, guided learning experience
Includes practical tools and reflection you can use immediately
Designed for working advisors with full calendars
CE-aligned where applicable
No preparation required
You don’t need to be “good” at this already.
You don’t need to share anything personal.
You just need to be willing to notice what’s happening in the room.
This Work Is Different
This isn’t a script.
It isn’t a sales technique.
It isn’t therapy.
It’s professional development for the part of your work that actually determines quality, trust, and risk.
It strengthens how you think and engage when conversations are uncertain, emotional, or complex.
Because knowing the rule is not the same as knowing what to do.
Frequently asked questions
No. It assumes you already know the rules. It focuses on how you apply them when the client story is complex.
No. It is professional development for advisors. No personal disclosure required.
No. It is applied judgment and conversation skill for real client meetings.
No. Experienced advisors often get the most value because the focus is pressure, complexity, and real-world execution.
It is designed to fit real advisor schedules and reduce rework by improving meeting clarity.
